The E-Commerce Marketers Guide to Deep Personalization

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‘In a world where we have too many choices and too little time, the obvious thing to do is just ignore stuff.’ – Seth Godin.

Today’s ecommerce platforms offer virtually infinite number of products to choose from. While shoppers deal with the overwhelm of finding the right product from a sea of choices, retailers struggle to meet consumer needs and find uniquely personalized ways to serve all of them without creating an overwhelm.

This whitepaper serves as a comprehensive guide to understand the need for personalization and ways to implement personalization across the website. It also covers re-engagement techniques to bring back the shoppers to the platform.

Key Takeaways:

1. Understanding the need for personalization
2. Personalizing the website for each customer
3. Re-engaging customers through personalized targeting

FlipKart
Disney+Hotsar
OLA
nexxt
OYO
Swiggy

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Why Choose Netcore for Omnichannel Personalization

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AI-Powered Recommendations

Suggest relevant products in real-time based on behavioral predictions

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Conversion Cycle Optimization

Personalize the entire customer journey across all digital touchpoints

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Rule-Based Individualization

Customize based on gender, geolocation, & CTAs to tailor-make experiences

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Performance Reporting

Measure conversion uplifts with advanced A/B testing within 5 weeks of integration