David Raab on the Role of CDPs in Delivering Personalization at Scale

As part of our #PersonalizationThursdays series where we discuss the impact of personalization and predictive recommendations across key industries, we had the honour of hosting the leading Martech guru and Godfather of Customer Data Platforms (CDPs), David Raab!

David answers the following about CDPs:

  • What does it mean?
  • Why do businesses require them?
  • How are they implemented?
  • How much time does it take to implement?
  • Who are the key internal stakeholders involved in its implementation?
  • How do they help delivering AI-led personalization at scale?
  • Which companies are successfully leveraging this capability?

A super-insightful episode that every marketer, product manager, and data scientist – across industries – will find valuable!