Personalization Playbook: Reimagining Offline-to-Online Retail With D2C E-Commerce
The global retail industry is going to lose almost $2.1 trillion in 2020 alone. That’s a de-growth of almost 10%. While the offline retail industry is looking for regrowth silver bullets, the e-commerce sector is witnessing blistering growth across categories.
Large consumer segments that relied heavily on offline retail are migrating online for reasons of safety, comfort, and convenience. And, as a Direct-to-Consumer (D2C) brand; the time is perfect to strengthen your online presence – complementing your offline retail channels.
In this Ebook, you will learn:
- Why D2C e-commerce is more important than ever in the post COVID-19 world
- Identify how you can get a consolidated customer data layer in place
- Grasp how omnichannel personalization helps you increase customer retention and CLTV vs. only focusing on customer acquisition
- Identify the metrics that matter most to your D2C e-commerce business
Why not reduce your reliance on e-commerce marketplaces like Amazon and instead setup and solidify your own e-commerce platform? Focus on crafting 1:1 customer experiences with AI-led personalization to keep your carefully acquired customers coming back for more. Again and again!