Your users expect and demand an end-to-end, tailor-made customer experience, right from first-time app launch. This assumes even greater significance across industries such as e-commerce, OTT, and news and media.
The global retail industry is going to lose almost $2.1 trillion in 2020 alone.
We have been seeing a lot of myths on personalization doing rounds in the marketing circle. There seems to be a lot of confusion around the implementation, its suitability